The Luxury Book \ Edition "The Client Advisor Journey in Luxury Retail"

People create, or can even break, a brand. And in luxury, those who interact directly with clients play an even more crucial role. Expectations are generally higher in luxury, and those working closely with clients and prospects have the power to deliver the brand experience, embody the brand, and bring to life what was carefully developed along the value chain. As luxury brands increasingly shift from focusing solely on products to emphasizing experiences, the importance of people becomes even more essential.

This (work)book takes a comprehensive approach for client advisors in luxury retail. It offers insights and inspiration on how to rethink common practices, put people first, to in turn, represent the brand best and deliver exceptional client experiences. The own academically developed model of a client advisor's journey (from before to during and after) serves as a guiding principle.

This (work)book reveals the behind-the-scenes work that shapes what is seen and felt in the retail space. It encourages self-reflection to manage and elevate the client advisor journey and overall client experience. Enjoy the read and the unique format of this book, which combines elements of a workbook and a reflective journal. Make it yours!

Pages: 124.

Size: A5.

Cover: Hardcover.

Complimentary: A matching linen-textured bookmark.