The Luxury Book \ Edition "Luxury Brand Strategy" (January 2026)

This (work)book covers not only the luxury fundamentals from an industry, concept, and brand perspective, but also introduces the elements and codes of a luxury brand. Next to fundamental insights, you will have enough space to directly work on your own ideas.

This book is for everyone who is (1) interested in luxury from an industry and brand perspective, (2) wants to create their own luxury brand, or (3) looks for elevation ideas for an existing brand. 

As usual, the book follows the principle of Dr. Julia Riedmeier of "Strategy & Education by Reflection".