This (work)book deciphers the codes of luxury distribution and retail, with a focus on the offline world. It covers both offline and online distribution channels, as well as third parties. At its core, it provides an overview of the various retail formats, ranging from flagship stores to VIP salons, and explains the key features of each.
This (work)book begins with a moment of reflection, luxury terminology, and fundamentals, before exploring the online and offline retail formats. It concludes with an outlook on offline trends and wow factors for clients. Along the way, you will discover best practices and ideas for making luxury retail more experience-driven and client-centric.
Besides insights, you will find space for your self-reflection, ideas, and inspirations. Moreover, you will find own models as templates, which you can use to craft your strategy and vision. Make this (work)book yours!
Pages: 164
Format: A5.
Cover: Hardcover.
Complimentary: A matching linine-textured bookmark.
