The Luxury Book \ Edition "Luxury Fundamentals" (DIGITAL VERSION)

A curated introduction to the principles, perspectives and meaning of luxury. Designed to inspire understanding, exploration and reflection.

This workbook decodes the concept of luxury and clarifies stages, industries, players, cultural contexts, types, and aspects. It lays the foundation for understanding this broad term and helps you assess and categorize whether something can be considered luxury. It also creates the basis for diving into further topics, like luxury brand strategy, that build on this essential understanding. This is like the beginner’s guide to luxury. If you're already familiar with the concept of luxury, this workbook invites you to challenge your perspective and go beyond the usual.

This book is for you, if you want to gain, but also deepen your knowledge on luxury, and want to grasp the complete luxury universe that goes beyond fashion. Moreover, if you plan to start your own brand, this workbook is ideal to create the fundament first. This is like the beginner’s guide to luxury. Should you however be familiar with the concept of luxury, this workbook invites you to challenge your perspective. 

As usual, the book follows the principle of Dr. Julia Riedmeier of "Strategy & Education by Reflection".

• Chapter 1: Your reflection moment
• Chapter 2: The luxury concepts (my & the luxury; material & immaterial)
• Chapter 3: The luxury industries (from art to yachting)
• Chapter 4: The luxury players (from multi-brand groups to independent brands and alliances)
• Chapter 5: The cultural context of luxury (luxury made in and the influence of the country/place of origin)
• Chapter 6: The stages of luxury (from traditional luxury to beyond luxury)
• Chapter 7: The types of luxury (from accessible to traditional)
• Chapter 8: The aspects of luxury (characteristics of luxury, such as comfort or symbolism)
• Chapter 9: Time for reflection (reflections on "my" vs "the" luxury with illustrative images for mindwandering moments)
• Appendix (further insights and closing notes)

Format: PDF, A4

Method: Insights + Templates

Pages: total 90 (including all pages, such as cover, back), chapter pages 81

Note: Each digital PDF will be personalized with your name on the cover and on each page. Kindly allow up to 24h for this creation. Once ready, the PDF will be sent to you via email. Please make sure that your email address and name are spelled correctly in the order details, and, to check your Spam.

Feel free to print it or open it in a program like Adobe Reader to add your notes.

P.S. In case you are a fan of haptic products, good news, we're currently working on the printed A5 hardcover workbook version. Register your interest now, send us an email: orders@code-luxe.shop