The Luxury Talk \ Edition "Luxury Brands & Products"

THE LUXURY TALK \ WHAT IT IS
“The Luxury Talk” is not a quiz about luxury, but a reflective card game. This “Luxury Brands & Products” edition is about different aspects of luxury brands and products. While the questions are personal, they offer not only reflection but also inspiration on how to optimize a luxury brand (strategy). There are no right or wrong answers. What matters is your reflection and immersion in the topic, and your creativity. 

You will encounter reflective prompts such as “Complete the sentence”, “How important”, or “Imagine” that can serve as conversation starters or reflections for strategic impulses to elevate a/your (luxury) brand.

THE BENEFITS \ THE BENEFITS
This card game
(1) lets you reflect on your luxury brand perceptions, its characteristics, and codes,
(2) sharpens your knowledge of different aspects of luxury brands and products,
(3) provides inspiration via your reflections on advancing luxury brands, or your own one.

THE CONTENT \ THE CONTENT
In total, this card game has 110 cards.

92 Cards with questions
These are the core cards. Each one features a reflective prompt, ready for you to explore.

2 Blank cards
Two cards are left blank so you can write your own questions.

8 Action cards
These prompts encourage you to take action and further immerse yourself in the luxury world.

4 Agreement cards (Emerald) + 4 disagreement cards (Ruby)
If you play with others, the (dis)agreement cards add an extra element to the reflection. Each player gets one card of each. Use these cards to indicate your position on someone else’s answer.

THE LUXURY TALK \ HOW TO PLAY
You can play it anywhere and anytime. The questions do not have to be in a specific order, so feel free to decide on the style that suits you.

Option 1 \ Personal
Play the game alone as a way of self-reflection, to deepen your knowledge on luxury brands, or to work on your luxury brand strategy. Shuffle the cards and randomly choose one, two, or more (even one per day). Read the question(s), reflect on them, answer, and add a justification if you like.

Option 2 \ Colleagues & friends
Play the game with one or more people (up to four is ideal) to start conversations or brainstorm ideas about luxury brand (elevation) strategies. Shuffle the cards and give each player the same number of cards. Then play just as in the personal version. 

Option 3 \ Your creation
Play how it feels right for you!

ADD-ONS

Card size: 59x91mm.

Haptics of the box: soft touch.

Good to know: 
The cards and the box are printed Germany, which was important to us.